Whether at home, at their office desk, or in the car, people nowadays are surrounded by music via their iPods, phones, or web jukebox such as Pandora or Spotify. They are benefiting from the music industry’s efforts to reinvent itself in the current digital age. Today, there are many ways that listeners can purchase their favorite music. From online subscriptions, online streaming services, and other advertising supported platforms they can access the music they desire. iTunes is another online streaming service that has led the revolution of online music and has allowed a lot of online music choices. Since is now even easier to get music online, listeners are doubling their purchasing ability and still are going to more music gigs. Indeed, the music industry has sampled many ways of accessing music online.
Wherever you go this day, people are listening music through their iPods whether young and old and music has increased itself in adverts. The demand for music has therefore increased incredibly and there are many new ideas available. From ad funded ways of presenting and accessing music, through subscriptions, and through actual purchase of music online. Recently, the rock band Radiohead, decided that they will sell their new album as a digital download from its own website at a lower price than the price when it is sold in stores. This step was fueled when Prince decided to give up his latest album for free and with a free newspaper in the United Kingdom. The numerous online music choices is making people to access music easier and faster and promoting publicity for most musicians who had struggled initial to enter certain markets.
With the numerous music varieties, listeners may need to experiment in order to find the best that can fit their needs. One model that is heavily used today is a subscription service for unlimited music for certain of time, especially for a month or week. This method is working well, albeit challenges as some musicians do not feel like they are getting what they deserve for their work. Musicians like Adele and Taylor Swift have pulled music from these platforms claiming that the services do not pay enough to meet the effort and artistry they put into their songs. At the same time, the services are working well for customers.
Most listeners are constantly reminded that they will lose access to their music if they do not re-subscribe at the end of their subscriptions. The idea that their music will be cut off has not worked well with listeners with subscriptions like Spotify and Pandora not attracting consumers as they expected. Other lower end ad-supported services like YouTube on the hand seem to be working even as the quest for online market continues. It is evident that there are many online music choices available today. Listeners will either choose to purchase their music online and own it which has been made easier and affordable. Or they can subscribe and stream the music that meets their fancy.For more details read here https://en.wikipedia.org/wiki/Music_Choice